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Project Case Study

New Product Launch - Acquire

Working with one of the industry's most capable personalization and AI companies to launch a product using that expertise to acquire new players.
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Project Summary

The Company

Future Anthem humanises data with AI to personalise the player experience for everyone. 

 

The Project

Acquire allows operators to target profitable players with lookalike profiles to deliver greater ROI through optimised ad campaigns.

The Team

We deployed a full team covering both Product Management and development, working closely with Future Anthem stakeholders.

Personalisation

Tech Stack

In this project we could build the tech stack quite freely, since only integrating with data from the Anthem side. Prioritizing Prioritizing fast development and predictable high quality code, our choice became:

  • Databases
    - Postgres
    - Redis
  • Backend
    - Python
    - Node.JS
  • Frontend
    - React
    - TypeScript
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Our Key Takeaway

Focus on the strengths

Working with some of the smartest minds within data and AI in the industry it was important for us to understand our role in this project.

It was clear we couldn't add anything within these areas but by bringing our experience and expertise within martech, system integrations and user friendly software development we could make sure the sum of the teams became much greater than the individual parts.

Once our role and the needs had been established, it was then important for us to take ownership of our part and openly provide our opinions, even as an external part.