Server-side tracking is getting more and more attention, not the least after Google Chrome now also started blocking 3rd party cookies. We are a big fan of a setup starting with server-side tagging in GTM since it provides:
- Faster Websites: By minimizing client-side scripts, server-side tagging accelerates page loading, offering users a seamless experience.
- Data Privacy: It elevates data handling, and processing of sensitive information on the server, thereby enhancing user privacy and trust.
- Ad Blocker Workaround: This clever strategy limits the effect of ad blockers, ensuring your analytics remain accurate and comprehensive, capturing crucial user data without interruption.
- Longer Cookie Life: Navigate around browser restrictions like Apple’s Intelligent Tracking Prevention (ITP), extending cookie lifespan for better tracking and personalized experiences.
Adopting server-side tagging is a step towards more efficient, secure, and user-friendly digital experiences. It's not just about speed; it's about strategic data management, privacy, and resilience in the face of ad blockers.
Dive into this approach to unlock a new level of website optimization and analytics accuracy. Google has quite a good introduction to the topic, but if you need any further support, we're happy to help!
