Cost of building a mobile app (2024)

How expensive is it to build an app? Let's get the most simple apps out of the way first. If you need a mobile app that does one simple thing, there are plenty of no/low-code solutions. And these are almost free compared to the full-code approach.

The budget will depend on the complexity of the app, the features, and ongoing maintenance. Also, location of the team can be an important factor.

App Development Cost by Complexity

Simple Apps

Simple apps, ranging from $10,000 to $60,000, usually have minimal features and basic functionalities. These apps often include essential functions like login, user profiles, and a basic user interface. Examples include simple note-taking apps or weather apps.

Average Complexity Apps

Apps with average complexity cost between $60,000 and $150,000. These applications include more sophisticated features such as integration with APIs, real-time messaging, payment gateways, and custom user interfaces. Social media apps or eCommerce platforms often fall into this category.

Complex Apps

Complex apps, which can start at $300,000, involve advanced functionalities like custom integrations, real-time synchronization, extensive backend services, and robust security measures. Examples include large-scale enterprise apps or comprehensive healthcare solutions.

Key Cost Factors

Design Complexity and Number of Screens

The design process involves creating user-friendly and visually appealing interfaces. The complexity of the design and the number of screens significantly affect the cost. More intricate designs and additional screens require more design work and development time.

Development Process

The development process encompasses coding, integrating various functionalities, and ensuring compatibility across different devices and operating systems. This step is critical as it brings the app to life, translating designs into a functional product.

Quality Assurance

Quality assurance (QA) is essential for identifying and fixing bugs, ensuring a seamless user experience. QA involves rigorous testing across various devices and operating systems to ensure the app performs well under different conditions.

Functionality

The number and complexity of features directly impact the cost. Basic features like user login are relatively inexpensive, while advanced features like in-app purchases, real-time chat, and augmented reality significantly increase the development cost.

Database Complexity

Apps that handle large amounts of data or require complex data interactions need robust database solutions. Advanced data handling and storage solutions increase both development time and cost due to the complexity involved.

Third-Party Integrations

Integrating third-party services such as payment gateways, social media, and location services adds to the development cost. Each integration requires additional development work to ensure seamless functionality and security.

Security Protocols

Apps dealing with sensitive information must comply with security standards like HIPAA (Health Insurance Portability and Accountability Act) or GDPR (General Data Protection Regulation). Implementing these protocols increases the development cost due to the need for advanced security measures.

Development Team Size and Expertise

The size and expertise of the development team play a crucial role in determining the cost. Larger teams with specialized skills can deliver high-quality apps more efficiently but at a higher cost. Expertise in specific technologies or industries also influences pricing.

App Development Cost by Type

• Mobile App: $30,000 to $300,000
• iPhone App: $55,000 to $300,000
• Android App: $50,000 to $300,000
• Web App: $60,000 to $300,000
• Startup App: $40,000 to $400,000
• Specialized Apps (e.g., Taxi, Game, eCommerce): Vary significantly based on features and requirements.

Regional Pricing Differences

The geographical location of the development team significantly influences the cost:

• US: $120-150 per hour
• UK: $100-120 per hour
• Western Europe: $80-100 per hour
• Bubble Marble. Our distributed team usually sits on the less expensive part of the spectrum.
• Eastern Europe: $30-50 per hour
• India: $20-30 per hour

Additional Cost Factors

Marketing

Marketing is crucial for the app’s success and involves costs for advertising, public relations, and user acquisition. Effective marketing strategies can significantly increase the app's visibility and user base.

Ongoing Maintenance

Post-launch maintenance, including regular updates, bug fixes, and new feature integrations, typically costs about 20% of the initial development cost annually. This ensures the app remains functional and relevant in a constantly evolving market.

Infrastructure

Costs for servers, content delivery networks (CDNs), and other backend services are essential to ensure the app runs smoothly. These infrastructure costs are ongoing and scale with the app's user base and functionality.

Real-World Examples

To give a better perspective, let's think of how much would it cost to develop a version of popular apps.

1. Tinder: Estimated cost around $100,000, includes features like user profiles, in-app messaging, and GPS location.
2. Ikea: Starting at $50,000, features 3D visualization and social media sharing.
3. Uber: Approximately $80,000, includes location tracking, payment integration, and route optimization. Last part being the most expensive and a key competence of the company.
4. TikTok: Begins at $70,000, offering video sharing, online messaging, and multi-language support.
5. Airbnb: Around $100,000, includes search functionality, filters, in-app chat, and calendars.

Building a mobile app is a substantial investment influenced by various factors such as app complexity, design requirements, regional developer rates, and additional hidden costs like marketing and maintenance. By understanding these elements, you can budget effectively and choose the right development path for your needs, ensuring your app's success in a competitive market.